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There is a magical location on this earth – a stark, wild and otherworldly place of stunning extremes and rugged landscapes – where all of nature comes together to create the perfect conditions for the world’s most extraordinary fish to thrive.
On a single spectacular peninsula in Iceland, pristine arctic waters work in harmony with the natural filtration of up to 200,000-year-old lava beds, and geothermal energy provides constant 10-12°C temperatures. It is here, within this ecosystem of perfect synergy, that we raise the finest and most sustainable Arctic char in the world.
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For centuries, fishing and seafood have been an essential part of Icelandic society. Situated in Grindavik, a renowned fishing town with a millennium-old seafood heritage, we take great pride in upholding this tradition.