Icelandic Arctic Char – A lesser-known & smaller cousin of salmon which has been sustainably farmed for decades in Iceland and is renowned for its superior quality.

The Silverscale founder envisions a future where sustainable aquaculture practices are embraced universally.

Chris Mills is the founder and owner of the Upton Smokery, located outside Burford at the heart of England’s prosperous Cotswolds. As a result of his interest in angling, Mills spends a lot of time in Iceland. It was here that the idea for Silverscale first took root. “I was really taken by the Icelandic story. The farm I’ve been working with, I’ve been there almost since the first spade was put in the ground. and so I’m very much invested in the story.”